More Value from Every Ad Slot

While online advertising revenues continue to grow, ad networks aren't monetising all of their inventory as effectively as possible.

The OIX combines anonymised ISP data with sophisticated targeting and ad serving technology to match users to relevant ad campaigns. For networks, this potentially creates the most, and most valuable, advertising opportunities for their unique users.

By maximising value for each Internet user, the OIX gives participating ad networks the chance to earn more on every impression - even on blogs, social media and email.

Networks partner with the OIX to:

• Open up the network to attract more brand advertisers
• Ensure that the most relevant and valuable ad is served, every time, maximising yield
• Upgrade all ad slots to potentially high-value inventory - only upside, no downside
• Create unique OIX channels to address specific behavioural segments - then sell these channels to other advertisers who want to reach the same customers

Getting Started

In the OIX, you decide:

• Which pages or inventory to include.
• What price you will accept campaigns for each item of inventory. If a campaign doesn't meet your price, your default ad will serve. This gives you a one-way revenue upside.
• Which advertising campaigns and creative types you accept.

To join the OIX, just contact us.

View FAQs (Ad Networks) >