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The OIX platform combines anonymised ISP data with patent-pending Phorm ad-serving technology to help advertisers and ad agencies reach their most valuable customer segments with unprecedented precision, whilst giving publishers and networks more potential value from every ad spot.
Deeper Data, Stronger Targeting
By partnering directly with ISPs, the OIX can draw from the greatest supply of browsing information and avoid the limitations of purely site-based data. OIX ad-serving technology uses "behavioural keywords" - keywords derived from a combination of search terms, URLs and even contextual page analysis, over time - to find the right users.
The depth of data in the OIX creates an unparalleled targeting capability that translates into unlimited valuable advertising opportunities.
A Truly Open Exchange
OIX is open for all members of the online advertising ecosystem. All advertisers, agencies, publishers and ad networks can participate, as well as behavioural targeting optimisers and other technology specialists.
Privacy - a higher standard
The OIX is also a breakthrough for consumers and privacy advocates by reducing irrelevant ads and setting a new "gold standard" on user privacy and anonymity. The technology powering the OIX doesn't store any personally identifiable information, doesn't store IP addresses or retain browsing histories. So the OIX never knows - and can't record - who's browsing, or where they've browsed. The OIX is also a choice. It's easy for users to switch the system off or on at any time.
Learn more about OIX advantages for:
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